Every business owner knows how hard it is to drive sales success. But being good at selling is only part of the equation. There are other skills you must master to maximise your business potential. For more than 30 years I've worked with some very successful companies. That experience helped me to identify the 5 Principles of Success that drives strong and sustainable growth. And this is what you'll learn with Reinventing the Sale. It will teach you simple, powerful and proven ideas and skills that will make an immediate impact on your success. One of the biggest barriers to success is complexity, and that's why this book focuses on simplicity. You get essential information you need to help you build the 5 Principles of Success directly into your business. You will learn how to; * Create powerful messages that describe your unique difference; * Develop the right strategy to take a product or service to market; * Select the best channels to sell through; * Build an audience that's interested in you; * Generate high quality sales enquiries; * Communicate in a compelling way that attracts attention and motivates people to buy; * Use the right sales skills to win business; * Develop long-term mutually profitable relationships; * Build a 'fan base' of Advocates who will buy again and refer others to you; * Improve everything you do to stay ahead of the competition. Reinventing the Sale is designed for anyone who has a product, service or idea to sell. No previous sales or marketing experience is required, because it's easy to understand and written in language that anyone can follow. The aim is to simplify and demystify the whole process of sales and marketing, and enable even complete novices to understand what it takes to succeed. The only thing you will need is a desire to learn and a commitment to take action. That's the only way you will see results, because knowledge without action will NOT deliver results