This is a Collection of Strategies, from leading Social Media Experts around the world, that will help you navigate the world of Social Media - online and offline. Most people only discuss the new online tools when discussing Social Media, and while those are important, they aren't the whole story! Social Media is any form of media that starts a discussion, with the goal of creating relationships. Whether you are just getting started, or you are a Social Media expert yourself, this book will open doors to strategies that you can implement today to help you grow your business by creating relationships. So, open up and dig in!