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Relationship Marketing: Successful Strategies For The Age Of The Customer de Regis Mckenna

Relationship Marketing: Successful Strategies For The Age Of The Customer

Autor Regis Mckenna
en Limba Engleză Paperback – 21 mai 1993
From the author of the bestsellingThe Regis Touch,a simple process for building the crucial relationships that help a company dominate—andown—the market in the Age of the Customer.
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Specificații

ISBN-13: 9780201622409
ISBN-10: 0201622408
Pagini: 256
Ilustrații: black & white illustrations
Dimensiuni: 158 x 236 x 14 mm
Greutate: 0.36 kg
Editura: BASIC BOOKS
Colecția Basic Books

Notă biografică

Regis McKennais the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.