Marketing strikes fear in the heart of most home-based business owners. Because they have no idea where to begin, the majority of people would rather visit the dentist for a root canal than start working on their marketing strategy. They could start with placing an advertisement here and there or making the dreaded cold calls or putting themselves out there at a networking event. But while these are all pieces of marketing, none of them encompass marketing. The purpose of marketing is to stand out. The cry of every business is, remember me? This book shows you how.