This book is about the importance of reputation: why it matters and what is the ideal reputation for the image of the brand that one is promoting. What does a person represent to the global community and what can anyone expect from that person in personal dealings. This applies across the board in terms of institutions also. Who is right and who is wrong or wanting in the reputation that he possesses? Who will acquire followers. If one has no followers than does it mean that what one has projected got no arguments against it or is simply being ignored by vested interests. That is the final structure within which the author's life progresses after 24 years of soul-searching.