This book is a compendium that combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising; and, how everything you learned five years ago is almost irrelevant today. The customer has evolved. The customer is different. The customer is extremely more demanding today. The customer has no time, has more information than they really want, has a short attention span, and expects you to know them intimately.