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Research Methods and Techniques in Public Relations and Advertising de Sahin, Emine

Research Methods and Techniques in Public Relations and Advertising

Editat de Sahin, Emine, Aydin, Bayram
en Limba Engleză Paperback – 23 mai 2017
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.
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Specificații

ISBN-13: 9783631718766
ISBN-10: 3631718764
Pagini: 224
Dimensiuni: 147 x 208 x 15 mm
Greutate: 0.3 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W

Notă biografică

Bayram O¿uz Ayd¿n holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. Emine ¿ahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.