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Research Methods for Leisure and Tourism de A. J. Veal

Research Methods for Leisure and Tourism

Autor A. J. Veal
en Limba Engleză Paperback – 5 dec 2017
Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
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Specificații

ISBN-13: 9781292115290
ISBN-10: 1292115297
Pagini: 640
Dimensiuni: 187 x 244 x 27 mm
Greutate: 1.06 kg
Ediția:5th edition
Editura: Pearson
Colecția Pearson Higher Education

Cuprins

  • I Preparation
  • 1 Introduction to research: what, why and who?
  • 2 Approaches to leisure and tourism research
  • 3 Starting out - research plans and proposals
  • 4 Research ethics
  • 5 The range of research methods
  • 6 Reviewing the literature
  • II Data collection
  • 7 Secondary data sources
  • 8 Observation
  • 9 Qualitative methods: introduction and data collection
  • 10 Questionnaire surveys: typology, design and coding
  • 11 Experimental research
  • 12 Case study method
  • 13 Sampling: quantitative and qualitative
  • III Data analysis
  • 14 Analysing secondary data
  • 15 Analysing qualitative data
  • 16 Analysing quantitative data
  • 17 Statistical analysis
  • IV Communicating results
  • 18 Preparing a research report