Research Methods in Management: A concise introduction to research in management and business consultancy
Autor Geoff Lancasteren Limba Engleză Paperback – 7 dec 2004
The author offers a succinct guide to the topic which provides MBA and Business Students with the necessary grounding in the area of research without going into too much depth. The text is therefore written with modular courses in mind so that students gain an overall perspective of the important areas that need consideration and can ascertain the key points they need to be aware of when carrying out research.
Dissertations and projects form an integral part of many MBA and degree courses and therefore guides such as this are becoming invaluable when tackling this area for the first time. Research Methods in Management approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis. Guidance is provided on the best way to approach aspects of the research process and to ensure all aspects are adequately covered. As this is an area where many students feel they do not have any experience, a text such as this provides the necessary support in approaching this area of the course.
* Written specifically for MBA and Business students for whom Research Methods forms part of their course - is therefore business focused
* Succinct and relevant - provides students only with the information they require when carrying out research
* Supported by online resources for Students and Lecturers
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Specificații
ISBN-13: 9780750662123
ISBN-10: 0750662123
Pagini: 240
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.09 kg
Editura: Elsevier Science
ISBN-10: 0750662123
Pagini: 240
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.09 kg
Editura: Elsevier Science
Public țintă
Primary: MBA students who have to complete a dissertation/project/consultancy project as part of their assessment. A module entitled 'Research Methods' forms part of the MBA course.Secondary: Final year business undergraduates whose degree might comprise a similar assessment. Management consultants.
Cuprins
Studying and consulting prior to research; Managing your personal development; Introduction to research in management; The research and consultancy process;
Research methods; Overview of data collection;
Collection of secondary data; Observational research;
Experimental action research; Analysing data; Actioning research; Appendices - Activity solutions; Reference and further reading; Glossary.
Research methods; Overview of data collection;
Collection of secondary data; Observational research;
Experimental action research; Analysing data; Actioning research; Appendices - Activity solutions; Reference and further reading; Glossary.