Reshaping Retail – Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Autor S Niemeieren Limba Engleză Hardback – 11 iul 2013
Reshaping Retail analyzes the origins and effects of the digital revolution in retail and offers clear solutions for retail leaders of today. Combining frontline despatches from retailers and technologists across the world with the day-to-day client service experiences of the authors, it clearly demonstrates how customer empowerment now threatens all of the means of value creation which have underpinned an entire industry sector.
Technology has gone from supporting and enabling the retail business system to subverting it. This comprehensive review outlines the possible retail landscape of the near future and offers urgent, practical advice about the transformation retailers must undertake to survive.
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Specificații
ISBN-10: 1118656660
Pagini: 208
Ilustrații: black & white illustrations, black & white line drawings
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.45 kg
Ediția:0002
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
The book s purpose is to make sense of how the new technologies impact retail and retailers near– to midterm. It is therefore of high relevance for both technologists and general managers in retail, as well as those who manufacture both to sell to retailers and increasingly directly to customers. This book should be readily attractive and relevant for a wide range of generalist retailers as well as their colleagues in technology plus executives from consumer goods companies considering to go B2CDescriere
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.
Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms.
Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet.
Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks.
The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.