Responsible Marketing
Autor Bert van de Venen Limba Engleză Paperback – 31 dec 2020
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Specificații
ISBN-13: 9780415349673
ISBN-10: 0415349672
Pagini: 232
Ilustrații: 5 black & white illustrations, 11 black & white tables, 5 black & white line drawings
Dimensiuni: 156 x 234 mm
Ediția:New ed.
Editura: Taylor & Francis
ISBN-10: 0415349672
Pagini: 232
Ilustrații: 5 black & white illustrations, 11 black & white tables, 5 black & white line drawings
Dimensiuni: 156 x 234 mm
Ediția:New ed.
Editura: Taylor & Francis
Textul de pe ultima copertă
Going beyond the classical debate about advertising ethics by relating to the corporate social responsibility debate, and covering all aspects of marketing, Bert van de Ven has produced a unique contribution to the areas of marketing and business ethics.
This text illuminates ideas about communication and the moral responsibility in sending global messages to give students of ethics and marketing a comprehensive overview of this complex and important subject area. A topical book, it will be essential reading for all those who have ever considered the moral responsibility of marketers and the relationship of business to society.
This text illuminates ideas about communication and the moral responsibility in sending global messages to give students of ethics and marketing a comprehensive overview of this complex and important subject area. A topical book, it will be essential reading for all those who have ever considered the moral responsibility of marketers and the relationship of business to society.
Descriere
Providing students of ethics and marketing with a comprehensive overview of a complex and important subject area, this text illuminates ideas about communication and the moral responsibility of a person sending a message to the world.