Retail Buying: From Basics to Fashion
Autor Richard Clodfelteren Limba Engleză Paperback – 7 mar 2018
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Specificații
ISBN-13: 9781501331978
ISBN-10: 1501331973
Pagini: 352
Dimensiuni: 220 x 282 x 28 mm
Greutate: 0.95 kg
Ediția:00006
Editura: FAIRCHILD BOOKS
ISBN-10: 1501331973
Pagini: 352
Dimensiuni: 220 x 282 x 28 mm
Greutate: 0.95 kg
Ediția:00006
Editura: FAIRCHILD BOOKS
Caracteristici
Covers cutting edge topics like the coronavirus pandemic, shifting trade agreements, and omnichannel retailing
Notă biografică
Richard Clodfelter is at the University of South Carolina.
Cuprins
Preface Acknowledgments PART I Understanding the Retail Environment Where Buying Occurs1 Today's Buying Environment 2 The Buying Function in Retailing3 Buying for Different Types of StoresPART II Getting Ready to Make Buying Decisions 4 Obtaining Assistance for Making Buying Decisions5 Understanding Your Customers 6 Understanding Product Trends: What Customers Buy PART III Planning and Controlling Merchandise Purchases 7 Forecasting 8 Preparing Buying Plans 9 Developing Assortment Plans 10 Controlling Inventories PART IV Purchasing and Pricing Merchandise 11 Selecting Vendors and Building Partnerships 12 Making Market Visits and Negotiating with Vendors 13 Locating Sources in Foreign Markets 14 Making the Purchase 15 Pricing the Merchandise Appendix A: Basic Retail Math Formulas Appendix B: Decision Making GlossaryCreditsIndex