Retail Marketing – Contemporary Approaches to Retailing in the Digital and Experience Economy

en Limba Engleză Paperback – 2 feb 2025

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

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Specificații

ISBN-13: 9781398617636
ISBN-10: 1398617636
Pagini: 384
Dimensiuni: 170 x 240 x 15 mm
Greutate: 0 kg
Editura: Kogan Page