As store owners, entrepreneurs, sales representatives or CEO's of organizations, your task is to ensure that the sales of goods or commodities in small or large quantities be done directly to consumers. To create a relationship 'Whether it be personal or virtual' with your customers, so that each and every one of your customers are prepared to promote your products and/or services. Your goal is to help your customers feel that you and your staff have taken exceptional care of them and fulfilled their needs. Our goal is to share with you our years of experience, our observations and our studies in the world of retail and human behaviour. How to apply a simple tool that all can enjoy and use every single day at work. This book is specifically created for all retail organizations and services and will provide you with tools, examples and ideas to identify your customers' personality style quickly and accurately. Specifically, how to address and work with your customer according to your evaluation of their colour spectrum. As you read, you will recall many of your own personal experiences, successes and failures when attempting to deal with a specific client. When applying your own experiences to any new learning method it creates a personal attachment to what you are learning, it makes it real. In addition, this book will provide you with clarity as to Who you are, a simple view of 'Self' and the answer to "Who am I?" Being yourself is the natural way of dealing with customers, but also paying attention to the customers' colour style will allow you to enter their world and be part of their own personal shopping adventure. In our experience, we have gone through many ups and downs with supervisors, staff and most importantly, customers. Let us share with you our easy and simple way to work with everyone around you and achieve incomparable results and end up with very satisfied customers.