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Retention Point

Autor Robert Skrob
en Limba Engleză Paperback – 3 mai 2018

Preț: 6799 lei

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Specificații

ISBN-13: 9780692094556
ISBN-10: 0692094555
Pagini: 162
Dimensiuni: 142 x 213 x 12 mm
Greutate: 0.2 kg
Editura: Lost Research

Notă biografică

For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs. Robert's profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls "a series of one-night stands" into long-term relationships.