Competition within the dental profession is increasing at an unprecedented rate. Filling the appointment book, once taken for granted, is now the top priority of most practices. Dental practices are leaking patients and profits - often without realising it. It's no wonder many dentists feel like they're working hard but not getting ahead. Retention! masterfully combines the fundamentals of building an enduring business with cutting edge marketing strategies, to show dentists how to build a profitable practice in any economic climate. Packed with page after page of valuable information and practical advice, Retention! is a step-by-step guide to creating a never-ending stream of happy patients who attend their appointments, pay their bills and refer new patients plentifully. Coupled with exclusive online checklists, cheat sheets and other tools, Retention! gives you the power to create a practice of loyal patients and exponentially greater profits.