A can-do, positive narrative on sustainable development. This narrative might come across as simplistic, but it is well informed through real life experiences and contrasts. It draws on the combined emotional and technical intelligence developed by being confronted with: a child making brass door handles in squalor in India;the memory of another child's face when the toy they dreamed for was out of stock; the sight of a beautifully laid-out garden centre ready for the Easter rush; the destruction of a tropical forest thatsupplied the timber for the garden benches or seeing an over-weight child enjoying a second burger for lunch in the UK. Its purpose is to build first-hand experiences through humour, metaphors, and clarity to help business leaders and others value and embrace the sustainability challenge. Here are 9 of my positive thoughts on the matter...