John G Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organisation you lead. Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders' personal values and those of your organisation. At this intersection, the book reveals the linchpin of leadership . . . and legacy. Through in-depth introspection and a continual renewal, you can lead your organisation beyond profit to a more truthful and fulfilling bottom line. Core values are not just a guide; they should be the basis of every decision and action in your organisation. The new ROI is the value built between personal and organisational core values -- a stronger organisation built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity. Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author's website. This book will inspire you to pick up your shovel and start digging deep.