In this enlightening and original new work, Kevin Yuill combines extensive archival research with a careful analysis of the intellectual climate of the era to examine not only the conditions that made Nixon's affirmative action policy decisions possible in the 1970s but also what motivated Nixon to act in the way that he did. He argues that in order to fully understand why Nixon embraced affirmative action, one must fully take into account the shifting context of American liberalism in the 1970s. In particular, Yuill contends that although government-enforced affirmative action did not fit into the postwar, growth-oriented liberalism, it emerged as an important regulatory policy blueprint in an era increasingly characterized by diminished horizons for social policy.