Over the last 2 years, the consumer has been invaded by a new family of acronyms and a flurry of terms related to wireless technology. These include UMTS, GPRIS, WAP, SMS, 3G as well as Bluetooth, iMode, DoCoMo and Blackberry. Heavily hyped by the industry, the phenomenon has happened fast. After the 3G auctions where telecom operators committed billions of euros to buy the rights to airwave space from governments, it has happened even faster. "Roam "cuts through the hype to set out the challenges and opportunities ahead.