Stuart Rosenberg traces the growth of rock and roll music from its beginnings in 1955 through the end of the 1960s. During this fifteen year period, rock and roll became a major industry, creating a new generation of songwriters, recording artists, producers, and entrepreneurs, and introducing a variety of new musical genres. From the emergence of Elvis Presley and rock and roll's early pioneers in the mid-1950s, to the teen idols of the late 1950s, to the British invasion and the soul of Motown and Stax in the mid-1960s, to the progressive rock of the late 1960s, Rock and Roll and the American Landscape presents an intellectual perspective while chronicling the people and the events that shaped the popular culture.