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Rock's Dynamic Branding Process

Autor Frank Gouwy
en Limba Engleză Paperback – 19 iun 2012
Workshop sessions are often used by creative agencies to inspire, satisfy and gain new customers. Rock Agency (creative agency) is already using workshops since 2008. However, the Rock Spark Session did not have a solid theoretical base. No research had been done to make the sessions represent Rock as an organization. Rock therefore wanted to develop the sessions as a representative and solid part of its business strategy. Session format seems to be very important to convert prospects to customers. A consistent workshop format inspires and satisfies the prospect, and increases the likelihood it will become a Rock customer. In order to develop representative sessions fueled with a strong theoretical foundation, Rock needed to develop a theoretical model based in research. This model needed to represent/reflect Rock and be supported by management and employees. The model should be applied to the Rock Spark Session content to build a solid content base for the sessions. This study will examine the factors that make up Rock's theoretical model and its translation to a Rock Spark Session.
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Specificații

ISBN-13: 9783846584354
ISBN-10: 3846584355
Pagini: 72
Dimensiuni: 152 x 229 x 4 mm
Greutate: 0.12 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

Frank Gouwy is a designer born in the Netherlands. He studied International Media and Entertainment Management at the NHTV University of Applied Sciences. After his graduation he started working at Rock Agency as brand developer. Using his marketing education to develop meaningful designs. Currently he is working on screen branding at Cape Rock.