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Rome Inc – The Rise and Fall of the First Multinational Corporation

Autor Stanley Bing
en Limba Engleză Paperback – 15 mar 2007
The world’s first corporate case study, as only the best-selling Stanley Bing could tell it. A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification—at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing—whose satirical business books are as savagely funny as they are insightful—mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.
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Specificații

ISBN-13: 9780393329452
ISBN-10: 0393329453
Pagini: 214
Dimensiuni: 134 x 212 x 13 mm
Greutate: 0.17 kg
Editura: W. W. Norton & Company

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