Originally called Deer Creek, Roseburg was the creation of entrepreneur Aaron Rose. After becoming county seat for Douglas County in 1854, the city s growth was assured. Roseburg became the bridge between the populated Willamette Valley and the mining districts of Southern Oregon. Situated in a panoramic valley created by the North and South Umpqua Rivers, Roseburg s population increased dramatically over the next 155 years. In 1872, the Oregon and California Railroad arrived and the city became a major center of commerce in Oregon. Today Roseburg continues to present a serene and picturesque face to cars rushing by on I-5."