Solving global problems with the natural science of human behavior Behaviorology is the natural science of why human behavior happens. Like other natural scientists, behaviorologists investigate human behavior through experimental research, and apply their findings across every behavior related field from advertising to zoo keeping for humanity's benefit. Generally behaviorologists are PhD level scientists, engineers, and academics who have been actively involved in a discipline that has been known by other, older names including The Experimental Analysis of Behavior, and Applied Behavior Analysis, for more than 100 years. Unlike the discipline of Psychology, which adamantly resists meeting all the criteria for natural science status, Behaviorology welcomes meeting those criteria, and approaches creating change and fostering cooperation from a well-understood foundation of natural laws governing behavior.