Saint Laurent Rive Gauche
Autor Pierre Bergéen Limba Engleză Hardback – 31 mar 2012
Yves Saint Laurent was the first couture house to launch the modern concept of luxury ready-to-wear clothing with a collection called Rive Gauche in 1966. Exploring Laurent's progressive approach to fashion, Saint Laurent Rive Gauche highlights the cultural impact of the brand, especially its influence on women during the late '60s and '70s. Rive Gauche revolutionized everyday pieces that were traditionally male--the shirt, blazer, and trouser suit--for the burgeoning female workforce.
With three insightful essays and an incredible array of visual material--drawings, articles, and photographs--the book celebrates the far-reaching legacy of Rive Gauche, one of the most significant fashion lines of the past 50 years.
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Specificații
ISBN-10: 1419703102
Pagini: 159
Ilustrații: 100 full-color illustrations
Dimensiuni: 231 x 274 x 20 mm
Greutate: 1.09 kg
Editura: Chronicle Books
Descriere
The Yves Saint Laurent Rive Gauche boutiques were soon opened throughout the world. In a 1 965 interview Yves Saint Laurent exclaimed, 'No more Ritz, no more asking for the moon, long live the street!' This thought was in synch with the times, the result of much reflection and more than a little intuition. The growing need for chic street wear prompted him to open the first Yves Saint Laurent Rive Gauche, a Paris boutique at 21, Rue Tournon. In contrast to the opinions of most Parisian designers of the time, it was his absolute conviction that having both couture and a ready-to wear line was the way of the future: "What I am aiming for is to enter supermarkets, to make dresses that are far less expensive."He created the original Saint Laurent Rives Gauche line for professional women who didn't have the financial means to dress in haute couture. His boutique opened on September 26, 1 066. The store was a huge success. People rushed in to buy simple impeccably cut clothes that they carried away in shopping bags emblazoned with the shop's orange and pink logo. This book tells that story. Exploring Laurent's progressive approach to fashion, Saint Laurent Rive Gauche highlights the cultural impact of the brand, especially its influence on women during the 60s and 70s. Rive Gauche revolutionised everyday pieces that were traditionally male; such as the shirt, blazer and trouser suit, for the burgeoning female work force. With three insightful essays and an incredible array of visual material the book celebrates the legacy of Rive Gauche, one of the most significant fashion lines of the past 50 years.