Sales and Marketing Channels – How to Build and Manage Distribution Strategy
Autor Julian Dent, Michael Whiteen Limba Engleză Paperback – 2 apr 2018
Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.
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Specificații
ISBN-13: 9780749482145
ISBN-10: 0749482141
Pagini: 384
Dimensiuni: 157 x 233 x 15 mm
Greutate: 0.75 kg
Ediția:3rd edition
Editura: Kogan Page
ISBN-10: 0749482141
Pagini: 384
Dimensiuni: 157 x 233 x 15 mm
Greutate: 0.75 kg
Ediția:3rd edition
Editura: Kogan Page
Descriere
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.