Sales from Both Sides of the Desk is a proven successful approach to addressing all facets of the sales process. Topics such as "why do I want to be in sales" through prospecting, and account penetration are all covered in this book. This book was written with the prospective of a sales rep as well as a buyer. Tom Vasko, the author, has twelve years of purchasing various materials from MRO supplies to negotiating construction contracts. He also has spent over twenty-five years in various sales and sales management positions in B2B and B2C markets.