Sales Mastery Essentials Made Simple

Ruth M. Farrington is a 48-year retail sales and marketing expert who has personally generated over 5 billion dollars in sales throughout her career. She is passionate about helping businesses achieve their sales goals by providing unique insights and strategies that have proven successful time and time again. Ruth has held numerous leadership positions in sales, merchandising, wholesaling, and customer service, applying her expertise across online and in-store purchasing to provide a cohesive customer experience. She has also trained and touched the lives of thousands of sales representatives, traveling extensively throughout the US. She is a master at turning around underperforming teams and operations into top local, regional, and national performers. Her international bestselling book Sales Mastery Essentials Made Simple inspired many salespersons to work and reach their business goals in life. A native of New York for over 40 years and a proud mother of three remarkable sons, Ruth now lives in her hometown of Cleveland, Ohio, where she continues to work with and train younger sales professionals to follow in and exceed her footsteps.