Sales Savvy: Self-Help for Small Business (Beat Big Business with Value-Add) is a sales handbook that helps small business people improve their ability to sell 'value-add'. To beat Big Business, we have to sell the customer on 'the little things' about our product or service that makes us different. Sales Savvy provides the reader with real tools - practical tools - that can be used to demonstrate that which differentiates us. Sales Savvy teaches the reader how to sell their expertise or craftsmanship for greater profits and, in turn, develop a reputation for being "More Expensive and Worth it." Sales Savvy is of value to the new salesperson learning the fundamentals (like prospecting, soliciting referrals, etc) as well as the seasoned veteran looking for a new sales technique (like 'Yes/Yes' questions). It is full of sales anecdotes and real-life experiences that make the lessons enjoyable and more memorable. Its the kind of book that you give to friends, employees, and other business associates.