This book is geared towards non-manipulative, relationship based selling. It focuses on communication skills and has a customer service focus. Time management, goal setting, product knowledge, the seven critical success factors in sales including prospecting. Why do customers buy? and Selling against price are also covered. This book is meant to give people the skills to sell effectively and improve your referrals. I wanted to let people know the importance of bringing value to every interaction with the customer and build rapport. It is important to remember how vital the customer is to our success. This book will provide you with tools to increase your service and allow you to accomplish your goals.