Our goal in this book is to dramatically lift your sales game. Two reliable studies (Harvard and Gallup), found that 4% of the sales people in the U.S. sell 94% of the goods and services. Other, less dire studies indicate that 15% of all sales people are doing 70% of the selling. Either way you look at it, most sales people are not as good as you are. And there is one major reason.... Lack of planning This book tells you how and what to plan. It provides key points on upping your game with tips to extend your longevity as a sales pro. Most sales people fail to understand that selling is a long-term investment in understanding your customers' needs and investing time in building strong customer relationships. You have to demonstrate that your customers are buying more than your product; they are buying your expertise and commitment to help them solve problems. Read on to learn how to become a trusted business advisor to your clients through some basic sales planning strategies.