This book is for people with the dream of starting a business, owners of existing firms wanting to grow larger, and Investors wanting to grow their savings, and anyone who wants to know how to be prosperous instead of poor. This book contains "conversations" instead of chapters, showing how to prosper in an economic environment of fewer jobs and declining median income. In the book's first conversation, Dr. Blackwell shows why well-intentioned, but traditional economic policies often produce unintended, but negative consequences. Structural unemployment is the "new normal," and cures from "old economics" may cause unemployment to increase instead of improve. "If you don't know the cause, you won't know the cure," is the opening sentence and theme of the book.