After decades of modern financial advice, the vast majority of people have not saved enough money. Instead, consumer debt is growing while savings and net worth are falling. No wonder. The incentives are all wrong. Financial writers say that saving money involves the pain of sacrifice, scaling down or clipping coupons. It's not very appealing, and few people do it. Saving Money: the Missing Link is not a 'how to' book. It contains no tips on being frugal or penny-pinching because that's not what saving money is about. Instead it shows you what the experts and coupon clippers have all missed. You need to work with your desires in order to succeed. Joe Atikian has a professional background in engineering and an honours degree in economics. He explains why it's easy to change your views about saving money, then learn to enjoy doing it and actually grow your wealth. No special financial knowledge is needed, so everyone can do it and it is pure joy. The Globe and Mail calls it, "The keep-it-simple approach to saving. " (March 12, 2012)