Say It and Live It
Autor Patricia Jones Larry Kahaneren Limba Engleză Paperback – 31 mar 1995
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Specificații
ISBN-13: 9780385476300
ISBN-10: 0385476302
Pagini: 284
Dimensiuni: 153 x 230 x 18 mm
Greutate: 0.41 kg
Editura: CURRENCY
ISBN-10: 0385476302
Pagini: 284
Dimensiuni: 153 x 230 x 18 mm
Greutate: 0.41 kg
Editura: CURRENCY
Textul de pe ultima copertă
Say It and Live It is the first collection of the most intriguing corporate mission statements, and will be an invaluable source for individuals who are beginning to think about and write their own corporate mission statements. It is an Elements of Style for any company - small, large, or medium size - embarking on the complex but rewarding task of determining "Who am I?" and "What is my purpose?"
Descriere
A collection of the 50 best corporate mission statements in America, and an explanation of how each was written, Say It and Live It includes the mission statements of Kellogg's, IBM, Ben & Jerry's, Citicorp, Hallmark Cards, Boeing, Reader's Digest, Southwest Airlines, UPS, Xerox, and others.