Are you involved in mobilizing others onto mission? Are you developing communications tools online to help engage workers with your cause? Do you know what people see when they visit your ministry's Website? As most searchers adopt social media and online searching to identify how they will volunteer or invest their lives in a cause, you need to be in touch with their habits and preferences. If you don't understand how potential volunteers and ministry searchers are using the Internet, you could be missing out. Searching to Serve will give you insight into the five kinds of searchers, how they are using the Internet and the role of social media in searching for ministry opportunities. Based on a large study of people seeking to serve on mission, Searching to Serve gives you a glimpse into what people are looking for when they visit your page and click "Get Involved." Don't miss these insights as you strive to engage your audience with your cause.