Want more success? More power? More money? Powerful communication remains a key to all of that. Imagine you could have dinner with some extraordinary people who like you and want to support you What an amazing conversation you'd participate in. Oprah Winfrey said, "Surround yourself with only people who are going to lift you higher." Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. There is something that these seven people share: They're great communicators. So this book will help you become a great communicator. Unfortunately, many of us dig our careers into a hole with our mouths. We let others label our lives. Instead of controlling the way others perceive us, we allow them to get the wrong impressions. Mention Disney and people think "family entertainment." Say "Mercedes Benz" and automotive elegance comes to mind. What pops into people's heads when your name enters a conversation? That's the part you need to control Use this book to develop your effective personal brand. Communicate so well that people trust you and even want to support you and your goals. The result? Increased opportunities and success By avoiding the many communication traps that lie waiting, and learning the countermeasures in this book, you create an image of yourself in the eyes of supervisors, co-workers and clients. An image of excellence. Such an image, or personal brand, brings you the rich rewards you deeply desire. "This book helps you avoid communication traps that can hamper your business success. It also helps you to build a powerful personal brand that will inspire people to offer you great opportunities." -- Danek S. Kaus, author of "You Can Be Famous Insider Secrets to Getting Free Publicity" "This book will increase your business success. Communication is the key. Tom shows you how to create an effective personal brand. I've hired Tom as my media coach and his strategies gain great results." Dr. JoAnn Dahlkoetter, Coach to Olympic Gold Medalists and CEOs and author of "Olympic Thinking: Sports Psychology Coaching for Peak Performance in Sports, Business and Life"