A CEO, a Sales Coach, and an Authority Marketing Consultant pull back the curtain on over 400,000 transactions and share what it takes to be a successful real estate agent. Inside this book, you'll get their secret view of what makes most agents fail, and how to avoid it. You'll also learn what it takes to achieve and excel as a real estate professional from two people who have a unique view of the real estate world: the CEO of the largest privately held home inspection company in North America, a company which has seen over 350,000 transactions and a top sales trainer who has over a decade of coaching and speaking for agents and entrepreneurs. You'll also gain powerful insights from an authority marketing and positioning expert on how to build instant credibility for clients using many of the same techniques used by celebrity entrepreneurs.