Dr McMiken advocates writing essays with conviction, using rational thinking and a warm personal style of contemporary prose. He shows how to shape academic essays, reports and research proposals to give them finesse and persuasive power. Dr McMiken emphasises that the first principle of writing is having something worthwhile to say. He promotes a writing process to provoke insights and code thoughts to paper. Here is rational thinking entwined at all levels with context and the writing process. This is not for the faint hearted, or for the writer of ethereal prose. This writing evolves from a process of analysis, deduction, inference, argument and oh, yes, at its core is creativity. Dr McMiken explains how to find and interview experts and plumb the secrets of the deep web. The usual topics are there: referencing, research and writing style. The real value of this text though, lies in its emphasis on reason, and using the tools of rational thinking, to extract truth and meaning from the subject material.