Traditional and digital media: eARCs are available to genre websites and influencer circles in the anime and manga-spheres.
Promotion via media tie-ins: An anime adaptation is in production! J-Novel Club also publishes the manga adaptation for Seirei Gensouki: Spirit Chronicles digitally, creating strong buzz in fandom and spurring demand for the original source material.
Social Media & Newsletter: Over 8,000 followers keep up-to-date with new releases on J-Novel Club¿s twitter account and 20,000 readers are subscribed to the company¿s newsletters.
Conventions & Events: J-Novel Club staff attend and hold panels at major conventions including Anime Expo (over 100,000 attendees) and Anime NYC. J-Novel Club also partakes in digital conventions and livestreams to announce new titles and promote fan engagement.
J-Novel Club runs its own book club. With over 5,000 paid subscribers, J-Novel Club offers its members first-look access to new titles through ongoing serialisation. Average session length for returning users is over 13.5 minutes. Users are encouraged to engage with staff and each other through book-specific member forums, as well as on the J-Novel Club Discord server.