Selecting the Right Products and Services: AMA Marketing Toolbox
Autor Allan Sutherlin David Parmerleeen Limba Engleză Paperback – 31 dec 1992
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Specificații
ISBN-13: 9780844235776
ISBN-10: 0844235776
Pagini: 101
Dimensiuni: 216 x 279 x 9 mm
Greutate: 0.32 kg
Editura: McGraw-Hill Companies
Seria AMA Marketing Toolbox
ISBN-10: 0844235776
Pagini: 101
Dimensiuni: 216 x 279 x 9 mm
Greutate: 0.32 kg
Editura: McGraw-Hill Companies
Seria AMA Marketing Toolbox
Textul de pe ultima copertă
This book is a systematic approach to conducting a product or service analysis. By working through the marketing tasks and processes in this book, you'll: profile the value and performance of your entire line of products and services; analyze sales patterns and forecast future sales potential; determine profitability product by product and calculate return on investment; and much more. It also equips you with more than 35 formats that, once completed, will identify top performers and impact future marketing investment decisions.