Self-Presentation and Self-Praise in Open Communication Digital Enterprises presents the findings of an interdisciplinary study of the 'self-entrepreneurial self' and, in particular, the rationale behind its need to self-present under the current socio-economic and business conditions. It addresses the complex landscape of the levels, typologies, categories, triggers, as well as both internal and external factors impacting self-praise in the context of a digital workplace (with the focus on enterprise social media).