Selfishness as a virtue is alive. Psychology as a science is dead. Selfish'ism as a self help book is critical reading in the battle to keep your mind for yourself and not give it away willy-nilly to those others who want it in order to control you. Selfish'ism, qua primer on true Scientific Psychology, is the foundation for our future investigations into three areas of its sphere of influence in our lives: Psychhology Engineering, Theoretical Psych(h)ology and Teleometrics (the mathematics of introspection). Since Psychology as a science is dead some say it was never born. So they-those same some-ask: so how could it be dead? Answer: by virtue of the fact that it refuses to study the proper phenomenon in reality. As long as psychology-that is, one 'h' psychology-insists on studying the wrong things, it will always lead to a dead end. Always. Human Beings with human consciousness are the right things to study. Of course, for the broadest science, all living things that possess consciousness (awareness) are the right things to study. For this reason I am designating real psychology, scientific psychology to be two 'hh' psychhology with the capitalized version-i.e., PsycHHology-to be a specialty inside the broader two 'hh' psychhology field. That is, PsycHHology is all about Human PsycHology. I use two 'hh' psychhology and one capital 'H' PsycHology interchangeably and by these I mean the science as started and defined by the Father of Modern (non-contemporary, non-dead) Psychology-Dr. Nathaniel Branden. In his seminal work on Theoretical Psychology-The Psychology of Self Esteem-first published by Nash Publishing in 1969, Dr. Branden defined psychology as: ... the science that studies the attributes and characteristics that certain living organisms possess by virtue of being conscious. This definition is tomorrow's psychology today. Today's psychhology is our now salvation."