If you are a new or struggling salesperson, this book will introduce you to a whole new approach to selling and help you overcome any self-limiting fears or beliefs that are holding you back. If you are an experienced salesperson, this book will help you to refresh your perspective, give you some new ideas, and help you advance in the art of sales. After you have read this book you will be able to: use basic concepts of human psychology to understand how to build relationships, how to get to the real motivation for a prospect's interest in buying (or for not buying ), how to break through common stalls and objections, how to get the best possible price for your product or service and. You will learn to love the game of selling Even if you aren't a salesperson at all, this book will help you to negotiate your next raise and to win arguments with your spouse or your children.