Sell Something is a refreshing look at many of the important principles of effective retail selling. Themes discussed include greeting customers; the importance of body-language, using humor, and client development. There is also an interesting menu of topics not usually found in run-of-the mill sales training books. Topics such as Priming, the Paradox of Choice, and the Contrast Principle are introduced in an easily understood, and very usable fashion. Smith uses his own natural gift for story-telling, while incorporating collected stories from practitioners in the field. There are numerous sources to support the narrative throughout the book and the author does a commendable job drawing on his own obvious passion for the social sciences, and merging those findings with real-world pragmatism in a fluid prose. This is not your typical how-to guide and it ought to be most interesting to retail salespeople and managers who are serious about their craft.