Cantitate/Preț
Produs
Total produse
Vezi coșul
Sell de Thomas N Ingram

Sell

Autor Thomas N Ingram, LaForge, Ramon A Avila, Charles H Schwepker, Michael R Williams
en Limba Engleză Paperback – 6 mar 2023
Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it�s time to review, you can easily gather everything you�ve flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.
Citește tot Restrânge

Preț: 39907 lei

Nou

Puncte Express: 599
Preț estimativ în valută:
7638€ • 8057$ • 6365£

Carte disponibilă

Livrare economică 12-26 decembrie
Livrare express 27 noiembrie-03 decembrie pentru 4162 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780357901380
ISBN-10: 035790138X
Pagini: 288
Dimensiuni: 212 x 272 x 14 mm
Greutate: 0.57 kg
Ediția:7th edition
Editura: CENGAGE LEARNING

Notă biografică

Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management and sales management with Exxon and Mobil. Dr. Ingram is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). He was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society recognition award for Outstanding Scholarly Contributions to the Sales Discipline. The University Sales Center Alliance has designated Dr. Ingram as a Distinguished Sales Educator for his long-term contributions to sales education. He has served as the editor of the Journal of Personal Selling & Sales Management, chair of the SMEI Accreditation Institute and member of the Board of Directors of SMEI. He is also the former editor of the Journal of Marketing Theory & Practice. Dr. Ingram�s primary research is in personal selling and sales management. His work has appeared in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling & Sales Management and the Journal of the Academy of Marketing Science. He is the co-author of one of the "Ten Most Influential Articles of the 20th Century," as designated by the Sales and Sales Management Special Interest Group of the American Marketing Association.