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Selling Destinations: Geography for the Travel Professional

Autor Marc Mancini, Mancini
en Limba Engleză Paperback – 28 feb 1999
This work approaches geography from a travel industry perspective. It provides a look at the world's leading centres of tourism and shows how a realistic knowledge of geography can translate into sales. The text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing information about travelling, destinations, lodgings and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travellers and situations.
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Specificații

ISBN-13: 9780766808485
ISBN-10: 0766808483
Pagini: 559
Dimensiuni: 218 x 281 x 23 mm
Greutate: 1.19 kg
Ediția:New.
Editura: Delmar Thomson Learning

Cuprins

Part 1: Basic ingredients. Part 2: North America; New England; New York and New Jersey; Pennsylvania, Maryland, Virginia, and Washington D.C; Florida; California and Arizona; Canada and Alaska; North American Potpourri. Part 3: Mexico; the Caribbean; Brazil; Latin American Potpourri. Part 4: Europe; Great Britain and Ireland; France; Italy; Spain and Portugal; Germany; Greece and Turkey; European Potpourri. Part 5: Africa and the Middle East; Egypt; Israel; Kenya; African and Middle Eastern Potpourri. Part 4: Asia and the Pacific; Australia and New Zealand; the Pacific; Japan; Singapore and Thailand; China and Hong Kong; Hawaii; Asia and the Pacific Potpourri. Appendices: average length of stay; tourist bureaus; research resources.