Every sales professional goes through the same crucible: that is, every sales professional must learn how to consistently achieve their quota and achieve strategic goals or their career in sales will be short and unrewarding. Every sales professional must continue to grow their skills and abilities because what they must achieve in an advanced role gets more challenging. That is true whether you choose to be a career sales professional or if you choose to take on roles that carry greater responsibility. Selling Smarter provides you insights, tools, and strategies to achieve and exceed your assigned quota consistently by knowing what you need to do to perform at your best. You will be guided to systematically identify how to work smarter and more efficiently so that you consistently achieve your goals. If you use Selling Smarter as intended, the result will be a playbook - your Playbook - that you create. It will be unique to you and focused on ensuring your success. Selling Smarter is the difference between reading the rule book, and playing the game. Not only do you have to play the game to see how the rules apply, but you need to play it enough that you understand the strategy behind the game. Try winning repeatedly and consistently without a strategy. That's what Selling Smarter will help you do-win repeatedly and consistently in sales by formulating a smarter strategy and putting it into action.