In this post-recessionary era, sales professionals in every business-to-business sector must "up their game" significantly in order to create sustainable success for organisations and individuals alike. Selling Strategically - A 21st-Century Playbook provides a proven and practical journey through the pivotal sales "upgrades" necessary to achieve and sustain revenue growth and profitability in a demanding and highly competitive 21st-century business environment. This book provides both the "Why?" and the "How?" of "selling strategically" and tracks why this business-to-business sales methodology plays a key role in delivering sales success for forward-thinking organisations. It introduces the role of the Sales Strategist and delves deeply into the four key attributes that define that role. And to ensure that the book's key sales principles can be applied immediately, there is a unique, step-by-step Playbook that provides the essential "how to" steps.