Selling the Wheel
Autor Jeff Cox, Howard Stevensen Limba Engleză Paperback – 31 dec 2000
Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
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Specificații
ISBN-13: 9780684856018
ISBN-10: 0684856018
Pagini: 256
Dimensiuni: 140 x 216 x 15 mm
Greutate: 0.34 kg
Ediția:01000
Editura: Touchstone Books
ISBN-10: 0684856018
Pagini: 256
Dimensiuni: 140 x 216 x 15 mm
Greutate: 0.34 kg
Ediția:01000
Editura: Touchstone Books
Notă biografică
Jeff Cox is the coauthor of the bestselling business novels Zapp! and The Goal. The former vice president of a large international public relations firm, he lives and writes full time in Pittsburgh, Pennsylvania.
Descriere
A bestselling author and a respected business expert present a humorous, insightful tale packed with practical tips for strengthening marketing and selling techniques in every industry. Written in the style of an ancient parable, the tale emphasizes the importance matching one's personal strengths to the needs of the customers.